The Real Secrets of List Building

If you’re a savvy marketer you’ve taken the time to research every piece of information on Internet marketing that you’ve been able to get your hands on before launching your own campaign, which means that you’ve already had it drilled into you over and over again that list building is one of the most important things you can do for your business. The question is, do you know what list building really means? More importantly, do you know how to make it happen?

List building is the way you’re going to build a relationship with your clientele. Because you’re running an e-biz and not a physical location, you’re not going to have the opportunity that store owners had over a century ago. You are not going to be able to look your clients in the face and greet them, speak with them and ask what you can do to help. You certainly aren’t going to be able to pull them aside for a private word now and then, and you won’t be able to see them on the street and let them know you’re having a sale or a special.

Your mailing list is going to do all that for you. Through your list building efforts you’re going to be able to grow an impressive mailing list of clientele that will allow you to keep them up to date on your company’s events, sales and new products, and hopefully lure them back regularly enough that you’ll be able to build the kind of relationship that keeps them coming back year after year.

The next question is, what is involved in successful list building? What does it take to grow a mailing list that will help your business grow? Most importantly, how do you do it?!?

The good news is that list building is probably the least complicated cornerstone of your marketing campaign. The only thing you want people to do is give you their e-mail and/or mailing address so you can keep them up to date. Of course, most of the time your customers aren’t going to want to hand over their information without a tangible reason.
Spammers have spoiled list building for everyone!

If you walked up to a stranger on the street and asked them to give you their e-mail or mailing address, they would likely look at you like you were crazy and walk away. How are you going to convince them to do the exact same thing online, when they can’t even look you in the eye? This is where the secrets to successful list building come into play. You can:

1) Offer them something in return, preferably with immediate rewards and continuing benefits over the long term; for example, they receive a 50% coupon for use on their next visit for signing up, and continuing coupons in their mailings after that.

2) Offer them something big. They may receive a free e-book, for example, for signing up.
These are the single two most popular methods of list building, and they are going to generate the best results for you. Why? Because your customers will know what they’re getting when they give you their information, and you’re giving them something in return. This builds trust, which is the cornerstone of the strong, successful relationship you’re going to build with your clientele.

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